Hilco Performance Solutions Team
Leena K. Heiti-Willegal
Marketing Strategy Specialist
Director Marketing, Sales, and Communications
Leena is a creative, dedicated, insightful professional with extensive and proven success in marketing and communications. She brings over 15 years of experience in marketing strategy, content creation, brand, communications and market awareness development. She is dedicated to creating and executing strategies to drive brand awareness and business growth. Leena has spearheaded initiatives including leveraging quantitative reasoning to distill data driven insights into easily digested written and visually impactful materials and brings together the art and science of marketing to drive strategic development. She has a BA in Business Communications from DePaul University (Phi Kappa Phi).
Select experiences include:
- Led the rebrand of an established but rapidly growing organization, ensured the implementation of the company’s rebrand was consistent with strategic plans, aligned with their market presence and target audience, and leveraged the Company’s existing brand value and heritage.
- Drove brand promotion and marketing opportunities to promote the company, increase brand awareness, and generate over 50% in increased revenue and shareholder growth of 130%.
- Led the improvement of company digital presence, adding value-based features to generate increased website metrics of over 300% in increased traffic and reported user value. New technologies included user networking and conference software applications, new CRM and marketing automation and campaign metrics software, and implementing best practices for audits of all marketing materials and media.
- Oversaw company marketing and brand strategy, establishing public appearance, messaging, brand guidelines and departmental materials, and in media and marketing collateral.
Leena has worked in numerous industries, including the financial and insurance services industry and in risk management consulting services. She has also served on the Board of Directors as PR Chairman at a non-profit educational organization and works with the Walk to End Alzheimer’s organization and with the Boy Scouts of America.